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More than one-third (37%) of professionals report that data silos prevent efficient data sharing across teams, according to a report from Ascend2 and Collibra.
The report, “The State of Data Confidence: How organizations evolve from uncertainty to unwavering trust in their data,” found that many organizations don’t lack data — they lack trust in their data.
Businesses’ data issues are compounded by limited data visibility or discoverability, which 32% of respondents cited as a top concern. When teams can’t find the data they need—or don’t even know it exists — progress stalls and blind spots are created.
According to the report, the most confident organizations build transparency into their data pipelines. While only 46% of all professionals report high visibility into the health and reliability of their data, that number jumps to 64% among those with high data confidence. This is more than three times higher than their less-confident peers (64% vs. 20%).
More than half (53%) of respondents identified data reliability as a top challenge when building and deploying AI models. Meanwhile, as AI moves from a buzzword to a business-critical tool, the compliance stakes get even higher. Forty-five percent of professionals say ensuring compliance with growing regulations is one of their top challenges when building and deploying AI models.
The report is based on a custom online survey conducted in December 2024, which gathered responses from 458 professionals across the United States and the United Kingdom. Respondents included managers and senior-level professionals in data governance, risk, and compliance roles, all from organizations with annual revenues of $500 million or more.
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About the author
Mike Pastore has spent nearly three decades in B2B marketing, as an editor, writer, and marketer. He first wrote about marketing in 1998 for internet.com (later Jupitermedia). He then worked with marketers at some of the best-known brands in B2B tech creating content for marketing campaigns at both Jupitermedia and QuinStreet. Prior to joining Third Door Media as the Editorial Director of the MarTech website, he led demand generation at B2B media company TechnologyAdvice.
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