How Much Does Apple TV Plus Cost? Pricing, Plans, and How to Watch

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At only $10 a month for ad-free service, Apple TV Plus ranks as the best ad-free plan on a budget in our guide to the best streaming services. Just like other major competitors, it’s available to watch on just about any platform, including streaming devices like Roku, web browsers, iPhones, and iPads. 

The service is home to hours of award-winning content and irresistible originals, including “Ted Lasso,” “The Morning Show,” “Severance,” and “Bad Sisters.” On Fridays during the MLB baseball season, fans can watch two live games each week, in addition to highlights. And now, for an extra fee, you can even get the MLS Season Pass to catch every match of the 2025 season. 

How much is Apple TV Plus? 

Apple TV Plus costs $9.99 a month after a seven-day free trial in the US. The service has just one tier, which is ad-free. The service is also available for $99 a year, which offers some annual savings.

If you buy a new iPhone, iPad, iPod Touch, Apple TV, or Mac computer, you automatically get three months of the service for free as long as you redeem the offer within 90 days of setting up your device.

Apple TV Plus is available around the world, spanning more than 100 countries. In the UK, the service costs £8.99 a month. In Canada, the streamer goes for CA$12.99 a month. Australian plans cost AU$12.99 a month.

For an extra cost, subscribers can add on the MLS Season Pass. Non-subscribers can also start watching MLS at a higher base price.

How much is the Apple TV Plus MLS Season Pass?


A TV displaying Apple TV Plus MLS Season Pass

You can sign up for MLS Season Pass with or without an Apple TV Plus subscription.

Apple



Apple TV Plus now offers an MLS Season Pass for soccer fans to catch every game. Current subscribers can add it for $12.99 a month or $79 a season; non-subscribers can get service for $14.99 a month or $99 a season. As the season progresses, the MLS Season Pass typically gets cheaper.

The Season Pass has no blackouts and includes every single MLS and Leagues Cup match with English and Spanish broadcast crews to choose from. Just like the base streaming service, the Season Pass can be streamed on just about any device, including streaming devices, iPhones, iPads, smart TVs, and gaming consoles. 

Does MLB on Apple TV Plus cost extra?

The two weekly MLB games that live stream on Apple TV Plus don’t cost anything extra, so they’re included in all subscriptions. The “Friday Night Baseball” games are exclusive to Apple, so you’ll need a subscription to watch them.

What you get in an Apple TV Plus subscription

Apple TV+ showcase

Apple TV Plus (Monthly Plan)

Apple TV Plus has a limited lineup, but it’s less expensive than other ad-free services and offers a growing selection of critically acclaimed series you can’t stream anywhere else.

Apple TV Plus is ad-free, and all content is available for streaming on-demand or can be downloaded locally so you can watch it offline if you know you’ll be somewhere without internet access.

Apple’s streaming service is affordable because it has no back catalog — unlike Netflix, Apple has not mentioned licensing any external TV shows or movies for its new service. It’s all original content when it comes to the service’s on-demand offerings.

dave june

Dave Johnson

Freelance Writer

Sarah Saril

Sarah Saril

Editor, Deals and How to Watch

Sarah is a Deals Editor for Business Insider’s Reviews team. She also supports our how-to-watch and streaming coverage. She never pays full price if she can help it and is an expert at finding and vetting the best discounts. ExperienceSarah joined the Business Insider Reviews team in 2020, starting as a deals reporter covering the best deals and steals daily. She later migrated to the tech team, where she researched, tested, and reviewed a variety of devices, from gaming mice to Kindle e-readers. Now, she’s returned to her origins, serving as the deals editor to curate only the best discounts and buying advice for readers. She began her career in service journalism in 2018 at Wirecutter as a deals writer, where she absorbed the history of the most frequently discounted products. This has informed her impeccably high standards for what makes a good deal. Ever since her Wirecutter days, Sarah has been an expert deals curator for tentpole sale days like Prime Day, Black Friday, and Cyber Monday. Following her weekly contributions to Business Insider’s Newsletter will illuminate new ways to get the best value on products you use every day. Why you can trust SarahSarah doesn’t recommend any deal she wouldn’t pay for herself. She is skeptical about the advertising language brands use to tout their sales and utilizes all the price-checking tools to ensure they deliver savings.Expertise

  • Deal hunting and vetting
  • E-readers
  • Gaming accessories
  • Smart home devices
  • Concert tickets
  • Travel bookings
  • Streaming services 

EducationSarah graduated from the California State University of Fullerton with a degree in Marketing. She lives in Southern California and is the proud pet parent of two German Shepherds and one chihuahua. She loves traveling to try delicious food, is skilled in crocheting and sewing, and enjoys reading horror novels (as long as they don’t keep her awake).Say hi (or send a picture of your pet) to Sarah at ssaril@businessinsider.com, or reach her on Twitter at @sarahhahr. Learn more about how our team of experts tests and reviews products at Business Insider here.


Author Lillian Brown

Lillian Brown

Associate Editor of Streaming

Lillian Brown is the Associate Editor of Streaming on Business Insider’s Reviews team. A lifelong entertainment and media buff, she specializes in helping you find how to watch your favorite shows, movies, and sporting events.ExperienceLillian has been writing about entertainment, sports, TV, and film for over six years, starting her career in the Living/Arts department of The Boston Globe. She went on to write entertainment features, roundups, and conduct celebrity interviews for publications like Vulture, TV Guide, Esquire, Time, and The Daily Beast before joining Business Insider as a streaming specialist. In her current role, she writes about everything from finding the right VPN for watching overseas soccer games to choosing between the endless number of streaming services out there. When she’s not writing, she is editing stories from freelancers or fellow Reviews team members. Lillian is also an expert deal hunter. She loves the thrill of sharing an amazing discount with readers, whether it be on her favorite streaming services or on products she knows our team loves and recommends. She plays an active role in writing about sales and deals for the Reviews team.Why you can trust LillianWhether she’s testing streaming platform interfaces or actively comparing channel offerings between services, Lillian always has her finger on the pulse of what’s new in entertainment. She has tested nearly every streaming service and is an expert when it comes to VPNs. She is the first person to know when a streaming service has changed its price, and whether or not it’s still worth paying for. As a sports fan, she also knows exactly where the next big playoff game is streaming, what time it starts, and where they’re playing. Expertise

  • Streaming services 
  • How to watch your favorite films, TV, sports 
  • VPN services for legal streaming
  • Deals

Outside of workMost of the time, you can find Lillian watching a horror movie, WNBA game (go Liberty!), or long-distance running. She is located in Boston.


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